Top 10 Must-Have Traits for CMOs of 2020
As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle all aspects of a brand, multiple teams and their challenges. Wearing many hats would simply be the norm for the modern CMOs. This transition would unveil new opportunities on one hand, while also being demanding on the other hand. Harvard Business Review opined that 80% of CEOs are unhappy with their CMOs to the point of laying them off. Probably as a direct consequence of this the average tenure of 40% of today’s CMOs is less than 2 years. But for CMOs who adapt to changing business needs and move swiftly, the window of opportunity is great.
Leave a Reply