Traits of CMO

Top 10 Must-Have Traits for CMOs of 2020

As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle all aspects of a brand, multiple teams and their challenges.   Continue reading “Top 10 Must-Have Traits for CMOs of 2020”