As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle all aspects of a brand, multiple teams and their challenges.   Continue reading “Top 10 Must-Have Traits for CMOs of 2020”

The Reasons Behind Data Disarray

We are constantly creating humongous amount of data each minute. Let’s look at some stats to understand it’s magnitude. We send 156 million emails every minute and make 154 thousand calls on Skype. Continue reading “How CMOs can leverage marketing intelligence powerhouse to improve their marketing ROI”