Articles

Shedding-Light-on-the-Ramifications-of-the-California-Consumer-Privacy-Act-(CCPA)

Shedding Light on the Ramifications of the California Consumer Privacy Act (CCPA)

California issued The California Consumer Privacy Act (CCPA) or AB 375 in June 2018. With this act coming into effect from January 1, 2020 onwards, the California consumers can get access to all their personal information from the company repository. They can also keep track of all the third-parties, collecting consumers’ data. California law also...

Top 5 Latest Analytics-Driven Trends for 2020

Top 5 Latest Analytics-Driven Trends for 2020

With each new day, technologies are getting upgraded to suit the increasing demands of businesses and industries. With regard to analytics technologies, the world has witnessed massive advancements that are making things possible which were unheard of a few years back. In this blog we list the top 5 analytics-driven trends that every business leader...

Leveraging-Social-Intelligence-for-Superior-Marketing-Strategy

Leveraging Social Intelligence for Superior Marketing Strategy

Despite today’s advanced digital era, the need for connecting socially with others remains irreplaceable. Humans are social animals and at the end of the day, and in today’s technologically advanced world, much of social interaction happens online, or digitally. The concept of social intelligence stems from the idea of efficacious social interaction and engagement. This...

Avoid-These-5-Mistakes-That-Can-Ruin-Your-Competitive-Edge

Avoid These 5 Mistakes That Can Ruin Your Competitive Edge

As organizations are focusing more on becoming customer-centric, there is an increased level of attention on customer interactions through multiple touch-points with the company. With widespread usage of internet across the globe, tech-savvy customers are carrying out most of their transactions online over myriad of digital channels. On account of simplicity and ease, greater...

CMO

Marketing Intelligence For Today’s CMOs

With businesses turning customer-centric, the need to prioritize data based decision making, has grown over the years. Segmentation and targeting on the basis of data and analytics to drive conversions have taken the centerstage. Modern marketers should focus on marketing analytics to obtain in-depth insights from all customer touchpoints.   Understanding which data is relevant, is one of the major challenges...

Traits of CMO

Top 10 Must-Have Traits for CMOs of 2020

As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle...

ROI

Holistic View of Your Marketing ROI

Modern marketing firms and Chief Marketing Officers in organizations turn to a variety of tools for executing their campaigns and tracking them. Google Analytics, Salesforce and Marketo are some of the most popular tools. However, with multiple different data sources for all your campaigns across different areas and systems, it’s a challenge taking stock...

How CMOs can leverage marketing intelligence powerhouse to improve their marketing ROI

The Reasons Behind Data Disarray We are constantly creating humongous amount of data each minute. Let’s look at some stats to understand it’s magnitude. We send 156 million emails every minute and make 154 thousand calls on Skype. Yet, with so much information, only 53% of companies admit to making decisions based on data and analytics. Why? The problem lies not in the data...

Top 10 KPIs That Every Marketer Should Be Tracking – Part 2/2

As we have seen in the 1st part of this blog series, marketing’s Key Performance Indicators (KPIs) help you focus efforts on what’s working and can eliminate or minimize spend on underperforming marketing efforts. In the first part, we covered initial 5 KPIs namely Return on ad spend (ROAS), Cost Per Acquisition/Cost Per Conversion/Cost Per Action (CPA), Conversion Rate (CvR), Click-Through Rate (CTR),  and Cost Per Click (CPC). Here are the...

Top KPIS

Top 10 KPIs That Every Marketer Should Be Tracking – Part 1/2

Are you aware of what makes your company’s marketing efforts successful? This is where tracking Key Performance Indicators (KPIs) comes into the picture. Optimisation of marketing campaigns requires establishing and measuring key performance indicators (KPIs) for your marketing campaigns. Marketing’s Key Performance Indicators (KPIs) help focus efforts on what’s working and you can eliminate or minimize spend on underperforming marketing efforts. In other words, you can adjust your strategies...