Marketing Intelligence For Today’s CMOs
With businesses turning customer–centric, the need to prioritize data based decision making, has grown over the years. Segmentation and targeting on the basis of data and analytics to drive conversions have taken the centerstage. Modern marketers should focus on marketing analytics to obtain in-depth insights from all customer touchpoints. Understanding which data is relevant, is one of the major challenges for today’s marketers. Marketing intelligence is the key driving force behind transforming unstructured and siloed data into meaningful execution that powers branding. So, it’s time to address the elephant in the room. Are the CMOs equipped sufficiently to implement data-driven brand revolution? Let’s find out.
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