As organizations are focusing more on becoming customer-centric, there is an increased level of attention on customer interactions through multiple touch-points with the company. With widespread usage of internet across the globe, tech-savvy customers are carrying out most of their transactions online over myriad of digital channels. Continue reading “Avoid These 5 Mistakes That Can Ruin Your Competitive Edge”

With businesses turning customer–centric, the need to prioritize data based decision making, has grown over the years. Segmentation and targeting on the basis of data and analytics to drive conversions have taken the centerstage. Modern marketers should focus on marketing analytics to obtain in-depth insights from all customer touchpoints.   Continue reading “Marketing Intelligence For Today’s CMOs”