Shedding Light on the Ramifications of the California Consumer Privacy Act (CCPA)

California issued The California Consumer Privacy Act (CCPA) or AB 375 in June 2018. With this act coming into effect from January 1, 2020 onwards, the California consumers can get access to all their personal information from the company repository. They can also keep track of all the third-parties, collecting consumers’ data. Continue reading “Shedding Light on the Ramifications of the California Consumer Privacy Act (CCPA)”

Avoid These 5 Mistakes That Can Ruin Your Competitive Edge

As organizations are focusing more on becoming customer-centric, there is an increased level of attention on customer interactions through multiple touch-points with the company. With widespread usage of internet across the globe, tech-savvy customers are carrying out most of their transactions online over myriad of digital channels. Continue reading “Avoid These 5 Mistakes That Can Ruin Your Competitive Edge”

Marketing Intelligence For Today’s CMOs

With businesses turning customercentric, the need to prioritize data based decision making, has grown over the years. Segmentation and targeting on the basis of data and analytics to drive conversions have taken the centerstage. Modern marketers should focus on marketing analytics to obtain in-depth insights from all customer touchpoints.   Continue reading “Marketing Intelligence For Today’s CMOs”
Traits of CMO

Top 10 Must-Have Traits for CMOs of 2020

As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle all aspects of a brand, multiple teams and their challenges.   Continue reading “Top 10 Must-Have Traits for CMOs of 2020”

Holistic View of Your Marketing ROI

Modern marketing firms and Chief Marketing Officers in organizations turn to a variety of tools for executing their campaigns and tracking them. Google Analytics, Salesforce and Marketo are some of the most popular tools. However, with multiple different data sources for all your campaigns across different areas and systems, it’s a challenge taking stock of the big picture. You end up drowning in details without a clear picture of how marketing efforts are influencing conversions and revenue.   Continue reading “Holistic View of Your Marketing ROI”