Tag - marketing ROI

Shedding-Light-on-the-Ramifications-of-the-California-Consumer-Privacy-Act-(CCPA)

Shedding Light on the Ramifications of the California Consumer Privacy Act (CCPA)

California issued The California Consumer Privacy Act (CCPA) or AB 375 in June 2018. With this act coming into effect from January 1, 2020 onwards, the California consumers can get access to all their personal information from the company repository. They can also keep track of all the third-parties, collecting consumers’ data. California law also...

Top 5 Latest Analytics-Driven Trends for 2020

Top 5 Latest Analytics-Driven Trends for 2020

With each new day, technologies are getting upgraded to suit the increasing demands of businesses and industries. With regard to analytics technologies, the world has witnessed massive advancements that are making things possible which were unheard of a few years back. In this blog we list the top 5 analytics-driven trends that every business leader...

Leveraging-Social-Intelligence-for-Superior-Marketing-Strategy

Leveraging Social Intelligence for Superior Marketing Strategy

Despite today’s advanced digital era, the need for connecting socially with others remains irreplaceable. Humans are social animals and at the end of the day, and in today’s technologically advanced world, much of social interaction happens online, or digitally. The concept of social intelligence stems from the idea of efficacious social interaction and engagement. This...

Traits of CMO

Top 10 Must-Have Traits for CMOs of 2020

As today’s organizations are focused on becoming more customer-centric, the role of today’s CMOs is also undergoing a major shift compared to a decade ago. CMOs have a lot on their plate these days. Instead of just working with advertisers on campaigns, CMOs in 2020 must be visionary enough to concentrate on building customer-bonding to redefine customer experience. They should always be on their toes to tackle...

How CMOs can leverage marketing intelligence powerhouse to improve their marketing ROI

The Reasons Behind Data Disarray We are constantly creating humongous amount of data each minute. Let’s look at some stats to understand it’s magnitude. We send 156 million emails every minute and make 154 thousand calls on Skype. Yet, with so much information, only 53% of companies admit to making decisions based on data and analytics. Why? The problem lies not in the data...