Tag - KPIS

Top 10 KPIs That Every Marketer Should Be Tracking – Part 2/2

As we have seen in the 1st part of this blog series, marketing’s Key Performance Indicators (KPIs) help you focus efforts on what’s working and can eliminate or minimize spend on underperforming marketing efforts. In the first part, we covered initial 5 KPIs namely Return on ad spend (ROAS), Cost Per Acquisition/Cost Per Conversion/Cost Per Action (CPA), Conversion Rate (CvR), Click-Through Rate (CTR),  and Cost Per Click (CPC). Here are the...

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Top 10 KPIs That Every Marketer Should Be Tracking – Part 1/2

Are you aware of what makes your company’s marketing efforts successful? This is where tracking Key Performance Indicators (KPIs) comes into the picture. Optimisation of marketing campaigns requires establishing and measuring key performance indicators (KPIs) for your marketing campaigns. Marketing’s Key Performance Indicators (KPIs) help focus efforts on what’s working and you can eliminate or minimize spend on underperforming marketing efforts. In other words, you can adjust your strategies...