Get a clear perspective of what drives people’s choices
Simulate Real-World Consumer Purchasing Behavior
Customization is what drives today’s business. Marketing Zen helps you achieve that by setting up carefully controlled experiments to gain insights into advertising, pricing, features, promotion, packaging, and other marketing variables. The exercise reveals the psychological mechanism that drives consumers to make particular choices when provided many brand options. Coupled with our advanced analytics, you gain the potential to cope with the dynamic changes of the real-world marketing scenario.