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Top 10 KPIs That Every Marketer Should Be Tracking – Part 1/2

Are you aware of what makes your company’s marketing efforts successful? This is where tracking Key Performance Indicators (KPIs) comes into the picture. Optimisation of marketing campaigns requires establishing and measuring key performance indicators (KPIs) for your marketing campaigns. Marketing’s Key Performance Indicators (KPIs) help focus efforts on what’s working and you can eliminate or minimize spend on underperforming marketing efforts. In other words, you can adjust your strategies...