AI-Powered Marketing Intelligence
Our Experts Can Connect All Your Data Sources And Help You Understand Your Marketing RoI
Gain An Unprecedented Real-Time View of Marketing ROI Across The Funnel
Marketing Intelligence Solutions
Get All Your Marketing Data At One Place

Data Connectors




And More…
Advanced Marketing Analytics

Simulate Real-World Consumer Purchasing Behavior With Choice Modelling
- Analyze Price Sensitivity
- Maximize Media Advertising Effectiveness
- Bundle Product and Service Features
- Improve Promotional Offers
- Optimize Brand Strategy
- Optimize Advertising Messages
- Improve Product-Line Planning
- Improve Package Designs

Understand How Your Activities Drive Your business With Marketing Mix Modelling
Using a number of variables such as market share, price, distribution, promotional spends, and the like, we analyze the impact of each of these on your overall profits. Insights from such regressions can be used for future budget optimization purposes, as well.
- Optimize Your Marketing Budget
- Execute Successful Ad Campaigns
- Forecast Your Business With New Markets
- Improve Profitability Of Marketing Initiatives

Drive Agility and Responsiveness to Market Conditions With Product Portfolio Management
Marketing Zen’s Product Portfolio Management solutions are a proven method for enabling marketers across the globe to prioritize their product-specific projects and optimize the resources.
- Improve Competitive Positioning
- Maximize Product Investments
- Identify strong and weak products to clarify resource allocation
- Ensure that product investments align with business objectives
- Prioritize Product Focus
- Improve Communication and Collaboration

Gain Competitive Advantage Through High Brand Equity
We help you measure and understand brand equity to plan for strategic product positioning in the market. Our solutions ensure you gain a strong command in the market that leads to brand extensions, improved trade cooperation, and support.
- Greater Trade Cooperation and Support
- Increased Margins
- Win Customer Loyalty
- Identify Growth Opportunity
- Tackle Competitive Marketing Actions
- Improve Marketing Communication Effectiveness
- Gain Negotiating Power
Make Smart Decisions & Maximize Marketing RoI with Holistic Marketing Intelligence Solutions.